The circle-within-a-circle logo design communicates universally. Many of the logos we will visit in this piece have stood the test of time due to their impressive minimalist design, and the Target logo is the most prominent in this regard. Target’s logo stands out due to its strong use of the color red and striking simplicity. But the passion behind the design goes deeper. What better way to represent the name “Target” than by using an actual target. But in 2006, the iconic, standalone bullseye returned with the text removed. In 1989, the company temporarily removed the image from its logo, and it became a text-only wordmark with “TARGET” in bold lettering. Just seven years later, the company launched a famous ad that featured a woman wearing the Target logo as an earring-the earliest use of Target’s branding becoming “unexpected.” Originally, it had three white and three red rings with the company name boldly displayed across it. Target created their unique and synonymous logo in 1962. Let’s dive in and take a look at a few companies who have really raised the bar with their logo design, why they have been so successful, and what we can learn from their iconic logo designs. Knowing how the big brands do it right will help you refine your own brand and connect with your audience. Markets and trends are always evolving, but certain characteristics like typography, layout, patterns and color have a huge impact on how people perceive a logo. The top 10 iconic logos below manage to do all this and more. Effective logos also work at any size and anywhere. They build trust and look timeless and professional. What makes a successful logo design? Successful logos are immediately recognizable, reflect a brand’s message and stand out from the crowd.
The world’s most iconic and famous logos have this down. A logo is like the front door of a business.
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